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Welcome to delicious Destinations, a GourmetStation blog. Through the charater of T.Alexander and occasional real-life guests, our aim is to share with you light-hearted fun ideas about food, gift giving, entertaining and culture. At the same time we would love you hear from you. Please share your experiences from home or abroad.

Self Timing Egg Is On The Way


Posted: August 16, 2006
by: T.Alexander

What’s the BEIS? The British Egg Industry Council. The BEIS distributes leaflets and recipe books, nutrition and food safety information, recipes and specific materials for the general public, teachers, caterers, health professionals and students. Here’s a press release that’s sure grab the attention of egg lovers!

Scientists are close to cracking the age old problem of cooking your boiled egg just right…step aside the clock and the running sand granules – here comes the self-timing egg. Using the latest heat sensitive technology, Lion Quality egg producers tasked boffins to create a foolproof way to guarantee the yolk comes out the way you want it - soft, medium or hard boiled - every time. Carrying a special label, the egg goes into your pan as normal and when it is perfectly cooked the Lion logo appears as if by magic confirming your chosen preference.

“We are still perfecting the technology, but we are very excited at the prospect of sorting a problem that has wound people up at breakfast time for decades,“ said Gilly Beaumont of B&H Colour Change.Generic3eggs22

Hang on you time starved consumers – the perfect egg is on the way. GourmetStation thanks Toby Bloomberg, Diva marketer supreme, for passing along this information.


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