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Welcome to delicious Destinations, a GourmetStation blog. Through the charater of T.Alexander and occasional real-life guests, our aim is to share with you light-hearted fun ideas about food, gift giving, entertaining and culture. At the same time we would love you hear from you. Please share your experiences from home or abroad.

Seasoned Spice Sheets - No More Spice Cabinet?

Posted: October 10, 2006
by: T.Alexander

My spice cabinet is filled with spices that are in and out of shelf life. I'm really never sure which is which. You know, the ones we don't use very often. Maybe this idea will solve my problem. This is 3 of 3 innovative ideas brought to us by Money from this year's Fancy Food Show.

Real Chef (Spicy Seasoning (Cooking) Sheets) Spicy_seasoning_sheets_1

The idea: Plastic sheets placed beneath meat - containing preblended spice mixes that soak in before cooking - have been used in the food service industry for years. But it took former restaurateur Alan Segel, president of Real Chef, to bring them to the consumer market. A trial run on QVC gave him a database of buyers. It also taught him a key ingredient to sales: Customers need to see a sheet in action to really get the concept.

The debut: The company is already selling sheets on its website ($6 for a box of 12) and is in talks with several national retailers. It estimates 2007 sales of $1.2 million.

Steinke's verdict: The product has the potential to resonate with home cooks, she says, "but in-store demos will be necessary."

Your Comments

I've tried these seasoning sheets and now I can't live without them. The Asian Citrus-Ginger is like a teriyaki...it's my favorite.

Posted by: Nicol at Oct 13, 2006 8:50:28 AM